{"id":1360,"date":"2026-04-14T11:21:28","date_gmt":"2026-04-14T15:21:28","guid":{"rendered":"https:\/\/seofreegenius.com\/blog\/?p=1360"},"modified":"2026-04-14T16:58:10","modified_gmt":"2026-04-14T20:58:10","slug":"free-seo-tools-checklist-2026","status":"publish","type":"post","link":"https:\/\/seofreegenius.com\/blog\/free-seo-tools-checklist-2026\/","title":{"rendered":"Free SEO Tools Checklist 2026: How I Actually Use Them to Grow Traffic"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li><strong>Published:<\/strong> March 14, 2026<\/li>\n\n\n\n<li><strong>Author:<\/strong> Samir Hassan<\/li>\n\n\n\n<li><strong>Reading time:<\/strong> 12-14 minutes<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-634eee67c6865ca3c0de5d9112f3676b\"><strong>Introduction: You Don\u2019t Need a $200\/Month Tool to Take SEO Seriously<\/strong><\/h2>\n\n\n\n<p>If you\u2019ve ever opened a pricing page for a big SEO suite and quietly closed it again, this guide is for you.<\/p>\n\n\n\n<p>In 2026, SEO is still one of the best ways to bring consistent, compounding traffic to your site.<\/p>\n\n\n\n<p>The problem? Most people assume you must pay for the biggest tools to compete. In reality, <strong>a smart stack of free tools + a clear workflow<\/strong> gets you 80-90% of the way there. [<a href=\"https:\/\/www.semrush.com\/blog\/how-to-optimize-content-for-ai-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">semrush<\/a>]<\/p>\n\n\n\n<p>In this checklist, I\u2019m not just dumping 50 tool names on you. I\u2019ll show you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which <strong>free tools actually matter<\/strong><\/li>\n\n\n\n<li>How I combine them into a simple workflow<\/li>\n\n\n\n<li>Where the tools at <strong><a href=\"https:\/\/www.seofreegenius.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">seofreegenius.com<\/a><\/strong> fit in (and when you can skip heavier platforms)<\/li>\n<\/ul>\n\n\n\n<p>You can use this whether you\u2019re:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Running a small blog or niche site<\/li>\n\n\n\n<li>Managing a few client sites<\/li>\n\n\n\n<li>Or trying to get your first serious SEO wins this year<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re brand new to SEO, you might want to skim <strong>\u201c<a href=\"https:\/\/seofreegenius.com\/blog\/seo-for-complete-beginners\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO for Complete Beginners: How Google Finds and Ranks Your Website<\/a>\u201d<\/strong> first, then come back to plug these tools into that mental model.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-8a29e28e62d0be83d08ffe6d3f8e5112\"><strong>1. Keyword Research: Find Topics That Are Actually Worth Writing About<\/strong><\/h2>\n\n\n\n<p>When people say \u201cSEO is dead,\u201d what they usually mean is \u201cI wrote about the wrong topics.\u201d Keyword research fixes that.<\/p>\n\n\n\n<p>I like to split keyword research into two modes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Big\u2011picture discovery<\/strong> \u2013 understand the market and trends<\/li>\n\n\n\n<li><strong>Down\u2011to\u2011earth targeting<\/strong> \u2013 pick specific keywords you can realistically rank for<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-df738fe37cbbf82ff97c534ba362423b\"><strong>1.1 Big\u2011picture tools<\/strong><\/h2>\n\n\n\n<p>These help you see the landscape and timing.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\" target=\"_blank\" rel=\"noreferrer noopener\">Google Keyword Planner<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Ideally used for search volume ranges and CPC.<\/li>\n\n\n\n<li>I look for: 100-1,000 monthly searches, low competition for quick wins. [<a href=\"https:\/\/www.semrush.com\/blog\/how-to-optimize-content-for-ai-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">semrush<\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/trends.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Helps you avoid writing about topics that peaked three years ago. [<a href=\"https:\/\/www.semrush.com\/blog\/how-to-optimize-content-for-ai-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">semrush<\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/answerthepublic.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">AnswerThePublic<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Great for seeing all the questions around a topic and building FAQ sections. [<a href=\"https:\/\/sagemg.com\/how-to-create-content-for-google-ai-overviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">sagemg<\/a>]<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-0ca93a6466b0f35e1bd89f618b875f5d\"><strong>1.2 Down\u2011to\u2011earth targeting<\/strong><\/h2>\n\n\n\n<p>Here\u2019s where your own tools become really useful.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEOFreeGenius Keyword Tools Suite <\/strong>\u00a0\u2013 seofreegenius.com\/keyword-research\/\n<ul class=\"wp-block-list\">\n<li>Use it to:\n<ul class=\"wp-block-list\">\n<li>Check <strong><a href=\"https:\/\/seofreegenius.com\/keyword-position-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Position<\/a><\/strong> for existing content (spot near\u2011wins around positions 10-20).<\/li>\n\n\n\n<li>Run <strong><a href=\"https:\/\/seofreegenius.com\/keyword-density-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Keyword Density Checker<\/a><\/strong> to avoid keyword stuffing and to see if you\u2019re ignoring important phrases.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>I aim for natural use, usually around 1-2% for core phrases, not strict rules.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/neilpatel.com\/ubersuggest\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ubersuggest<\/a> \/ <a href=\"https:\/\/kwfinder.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">KWFinder<\/a> \/ <a href=\"https:\/\/www.semrush.com\/blog\/how-to-optimize-content-for-ai-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">Semrush Free Tier<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Good for quickly checking keyword difficulty and seeing what competitors rank for. [<a href=\"https:\/\/www.semrush.com\/blog\/how-to-optimize-content-for-ai-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">semrush<\/a>]<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>If you want a full process for turning these keywords into a publishing schedule, see <strong>\u201c<a href=\"https:\/\/seofreegenius.com\/blog\/launch-checklist-new-websites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Blog SEO Workflow: From Idea to Published, Optimized Article<\/a>\u201d<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/1.-SEOFreeGenius-16_9-Illustration-1024x572.png\" alt=\"SeoFreeGenius free SEO tools illustration showing a digital marketer working on a laptop with search bars, keyword charts, analytics graphs and SEO icons, representing keyword research, website optimization and Google search rankings.\" class=\"wp-image-1361\" srcset=\"https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/1.-SEOFreeGenius-16_9-Illustration-1024x572.png 1024w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/1.-SEOFreeGenius-16_9-Illustration-300x167.png 300w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/1.-SEOFreeGenius-16_9-Illustration-768x429.png 768w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/1.-SEOFreeGenius-16_9-Illustration-1536x857.png 1536w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/1.-SEOFreeGenius-16_9-Illustration-2048x1143.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-4247f44e287f1a45300d26f81f977d65\"><strong>2. Content &amp; On\u2011Page: Turn Keywords Into Articles People Actually Read<\/strong><\/h2>\n\n\n\n<p>You don\u2019t rank with tools alone. You rank when your content answers questions better than what\u2019s already there. <\/p>\n\n\n\n<p>Here\u2019s how I use free tools to keep content both <strong>search\u2011friendly and human\u2011friendly<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-7f105cdb57bf936ef70f83db8267def9\"><strong>2.1 Draft first, optimize second<\/strong><\/h2>\n\n\n\n<p>My typical flow:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Outline from keyword + questions (Google \u201cPeople also ask\u201d, AnswerThePublic).<\/li>\n\n\n\n<li>Draft in plain language.<\/li>\n\n\n\n<li>Then run the draft through a couple of helpers.<\/li>\n<\/ol>\n\n\n\n<p>Useful free helpers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"http:\/\/hemingwayapp.com\" type=\"link\" id=\"hemingwayapp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Hemingway Editor<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Helps you cut jargon and long sentences so the article feels easy to read. [<a href=\"https:\/\/www.searchenginejournal.com\/content-writing-tips-from-experts\/477016\/\" target=\"_blank\" rel=\"noreferrer noopener\">searchenginejournal<\/a>] [<a href=\"https:\/\/www.greenmo.space\/blogs\/post\/seo-writing\" target=\"_blank\" rel=\"noreferrer noopener\">greenmo<\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"http:\/\/www.grammarly.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Grammarly<\/a> (free)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Catches basic grammar and tone issues. [<a href=\"https:\/\/www.searchenginejournal.com\/content-writing-tips-from-experts\/477016\/\" target=\"_blank\" rel=\"noreferrer noopener\">searchenginejournal<\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"http:\/\/www.yoast.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Yoast SEO<\/a> or <a href=\"http:\/\/www.rankmath.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Rank Math<\/a> (free WordPress plugins)<\/strong>\n<ul class=\"wp-block-list\">\n<li>Use their checks as hints, not commandments: make sure the basics (title, meta, headings, links) are covered.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.seofreegenius.com\/plagiarism-checker\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEOFreeGenius Plagiarism Checker<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Especially important if you used AI to brainstorm. You want to make sure the final article is genuinely unique. [<a href=\"https:\/\/developers.google.com\/search\/blog\/2025\/05\/succeeding-in-ai-search\" target=\"_blank\" rel=\"noreferrer noopener\">developers.google<\/a>] [<a href=\"https:\/\/sagemg.com\/how-to-create-content-for-google-ai-overviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">sagemg<\/a>]<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>If you want to go deeper on on\u2011page optimization specifically, you already have <strong>\u201c<a href=\"https:\/\/www.seofreegenius.com\/blog\/on-page-seo-checklist\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Complete On\u2011Page SEO Check: Titles, Descriptions, and Content<\/a>\u201d<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-90b1812d2726fb10691d0b7f73b92774\"><strong>3. Technical SEO: Make It Easy for Google to Crawl and Trust Your Site<\/strong><\/h2>\n\n\n\n<p>Technical SEO sounds scary, but with the right free tools you mostly need to answer three questions:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Can Google crawl my pages?<\/li>\n\n\n\n<li>Are they fast enough?<\/li>\n\n\n\n<li>Does anything on my site break or confuse users?<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-195b157e18ad00a05a849c34e10650a2\"><strong>3.1 Use Google\u2019s own data first<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.search.google.com\/search-console\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Your primary source of truth. Check:\n<ul class=\"wp-block-list\">\n<li>Indexing (Coverage \/ Page Indexing reports)<\/li>\n\n\n\n<li>Mobile usability<\/li>\n\n\n\n<li>Core Web Vitals overview [<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\" target=\"_blank\" rel=\"noreferrer noopener\">developers.google<\/a>] [<a href=\"https:\/\/www.searchenginejournal.com\/crawling-indexability-improve-presence-google-5-steps\/167266\/\" target=\"_blank\" rel=\"noreferrer noopener\">searchenginejournal<\/a>]<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/pagespeed.web.dev\/?utm_source=psi&amp;utm_medium=redirect\" type=\"link\" id=\"https:\/\/pagespeed.web.dev\/?utm_source=psi&amp;utm_medium=redirect\" target=\"_blank\" rel=\"noreferrer noopener\">Google PageSpeed Insight<\/a><\/strong>s\n<ul class=\"wp-block-list\">\n<li>Tells you where your page is slow and why (LCP, CLS, etc.). [<a href=\"https:\/\/www.semrush.com\/blog\/how-to-optimize-content-for-ai-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">semrush<\/a>]<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-a142c3f8a31d10e7e420fbd0d6e1ed9b\"><strong>3.2 Then use your own technical helpers<\/strong><\/h2>\n\n\n\n<p>On <a href=\"https:\/\/www.seofreegenius.com\" target=\"_blank\" rel=\"noreferrer noopener\">seofreegenius.com<\/a> you\u2019ve already bundled the basics into one place:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Website Management Toolkit <\/strong>-seofreegenius.com\/website-management\/<br>Helpful tools include:\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/seofreegenius.com\/xml-sitemap-generator\" target=\"_blank\" rel=\"noreferrer noopener\">XML Sitemap Generator<\/a><\/strong> &#8211; to create and update your sitemap.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/seofreegenius.com\/robots-txt-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Robots.txt Generator<\/a><\/strong> &#8211; to avoid blocking important URLs and to keep junk out of the crawl.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/seofreegenius.com\/website-links-count-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Website Links Count Checker<\/a> \/ <a href=\"https:\/\/seofreegenius.com\/link-analyzer-tool\" target=\"_blank\" rel=\"noreferrer noopener\">Site Analyzer<\/a><\/strong> &#8211; to quickly see internal link patterns and potential thin areas.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>For more detail on doing technical SEO on a budget, you already cover this in <strong>\u201c<a href=\"https:\/\/seofreegenius.com\/blog\/technical-seo-shared-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Technical SEO on Shared Hosting: How to Make a Fast Crawlable Site on a Budget<\/a>\u201d<\/strong> and <strong>\u201c<a href=\"https:\/\/seofreegenius.com\/blog\/technical-seo-shared-hosting-budget-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Technical SEO for Shared Hosting and Budget Sites<\/a>\u201d<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/2.-SEOFreeGenius-Dashboard-16_9-Illustration-1024x572.png\" alt=\"SeoFreeGenius SEO dashboard illustration showing website audit results with high page speed, 100% mobile usability and healthy crawl status, visualizing Core Web Vitals, technical SEO performance and site health metrics for Google search rankings.\" class=\"wp-image-1363\" srcset=\"https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/2.-SEOFreeGenius-Dashboard-16_9-Illustration-1024x572.png 1024w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/2.-SEOFreeGenius-Dashboard-16_9-Illustration-300x167.png 300w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/2.-SEOFreeGenius-Dashboard-16_9-Illustration-768x429.png 768w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/2.-SEOFreeGenius-Dashboard-16_9-Illustration-1536x857.png 1536w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/2.-SEOFreeGenius-Dashboard-16_9-Illustration-2048x1143.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-0b670ec7b68af9699bb8ca132d52452c\"><strong>4. Meta Tags, Snippets, and Click\u2011Through Rate<\/strong><\/h2>\n\n\n\n<p>Once your page can rank, the next battle is getting people to click.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-fe37b3a561f8746e3ee3649ca5c70511\"><strong>4.1 Titles and descriptions with free tools<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SEOFreeGenius Meta Tag Tools<\/strong>\n<ul class=\"wp-block-list\">\n<li>Use the <strong><a href=\"https:\/\/seofreegenius.com\/meta-tag-generator\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Tag Generator<\/a> \/ <a href=\"https:\/\/seofreegenius.com\/meta-tags-analyzer\" target=\"_blank\" rel=\"noreferrer noopener\">Analyzer<\/a><\/strong> to:\n<ul class=\"wp-block-list\">\n<li>Keep titles under ~60 characters and descriptions under ~155.<\/li>\n\n\n\n<li>Include your main keyword without sounding like a robot.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/search.google.com\/test\/rich-results\" type=\"link\" id=\"https:\/\/search.google.com\/test\/rich-results\" target=\"_blank\" rel=\"noreferrer noopener\">Rich Results Test<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Check if your Schema markup is valid and if your page is eligible for rich results (FAQ, HowTo, etc.). [<a href=\"https:\/\/searchengineland.com\/ai-search-visibility-guide-446740\" target=\"_blank\" rel=\"noreferrer noopener\">searchengineland<\/a>]<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.schema.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">schema.org<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Reference for which Schema types make sense: Article, FAQPage, HowTo, Product \/ SoftwareApplication for tools. [<a href=\"https:\/\/searchengineland.com\/ai-search-visibility-guide-446740\" target=\"_blank\" rel=\"noreferrer noopener\">searchengineland<\/a>]<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>If you need a broader on\u2011page checklist, your article <strong>\u201c<a href=\"https:\/\/www.seofreegenius.com\/blog\/on-page-seo-checklist-for-small-websites-you-can-do-this-in-one-afternoon\/\" target=\"_blank\" rel=\"noreferrer noopener\">On\u2011Page SEO Checklist for Small Websites (You Can Do This in One Afternoon<\/a>)\u201d<\/strong> is a good complement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-04d555ef3b6dcd6846204f6fda9be1a6\"><strong>5. Backlinks &amp; Authority: Free Tools to See Who Actually Trusts You<\/strong><\/h2>\n\n\n\n<p>Backlinks are still one of the strongest ranking signals. [<a href=\"https:\/\/wellows.com\/blog\/google-ai-overviews-ranking-factors\/\" target=\"_blank\" rel=\"noreferrer noopener\">wellows<\/a>] [<a href=\"https:\/\/searchengineland.com\/ai-search-visibility-guide-446740\" target=\"_blank\" rel=\"noreferrer noopener\">searchengineland<\/a>]<\/p>\n\n\n\n<p>You don\u2019t have to obsess over every metric, but you should know:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is linking to you<\/li>\n\n\n\n<li>Who links to your competitors<\/li>\n\n\n\n<li>Whether your links are coming from decent sites<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-bc7feba70243e47aec76f36bc2d547c4\"><strong>5.1 Start with your own and Google\u2019s view<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.seofreegenius.com\/backlink-checker\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEOFreeGenius Backlink Checker<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Quick way to see top referring domains and anchor text patterns.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a> \u2013 Links report<\/strong>\n<ul class=\"wp-block-list\">\n<li>Google\u2019s version of your backlink profile. [<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\" target=\"_blank\" rel=\"noreferrer noopener\">developers.google<\/a>]<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>Use these to spot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Obvious junk or spam (consider disavow carefully).<\/li>\n\n\n\n<li>Sites that already like your content (great for follow\u2011up outreach or partnerships).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-dcf60cf8f5ddcc69a0b886c5cb88b626\"><strong>5.2 Check competitors with free tiers<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.moz.com\/free-seo-tools\" target=\"_blank\" rel=\"noreferrer noopener\">Moz free tools<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/backlinko.com\/tools\/backlink-checker\" type=\"link\" id=\"https:\/\/backlinko.com\/tools\/backlink-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Backlinko Backlink Checker<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.ahrefs.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ahrefs SEO Toolbar<\/a> (free)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>The goal is simple: note which <strong>types of sites<\/strong> link to your competitors (blogs, directories, tools pages) and use that as a blueprint for your own outreach. [<a href=\"https:\/\/www.semrush.com\/blog\/how-to-optimize-content-for-ai-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">semrush<\/a>]<\/p>\n\n\n\n<p>For practical how\u2011tos here, you already have:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u201c<a href=\"https:\/\/www.seofreegenius.com\/blog\/backlink-analysis-for-beginners-a-complete-guide-to-strengthening-your-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Backlink Analysis for Beginners: A Complete Guide to Strengthening Your SEO<\/a>\u201d<\/strong><\/li>\n\n\n\n<li><strong>\u201c<a href=\"https:\/\/www.seofreegenius.com\/blog\/backlink-health-check\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Run a Backlink Health Check (Without Getting Penalized)<\/a>\u201d<\/strong>.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/3.-SEOFreeGenius-Backlink-Authority-16_9-Illustration-1024x572.png\" alt=\"SeoFreeGenius backlink authority illustration showing a central web page connected by arrows to multiple surrounding pages, representing internal links, backlinks, domain authority and link building strategy for SEO and Google rankings.\" class=\"wp-image-1364\" srcset=\"https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/3.-SEOFreeGenius-Backlink-Authority-16_9-Illustration-1024x572.png 1024w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/3.-SEOFreeGenius-Backlink-Authority-16_9-Illustration-300x167.png 300w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/3.-SEOFreeGenius-Backlink-Authority-16_9-Illustration-768x429.png 768w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/3.-SEOFreeGenius-Backlink-Authority-16_9-Illustration-1536x857.png 1536w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/3.-SEOFreeGenius-Backlink-Authority-16_9-Illustration-2048x1143.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Rank Tracking and Monitoring: See What\u2019s Working<\/strong><\/h2>\n\n\n\n<p>Ranking tools don\u2019t improve rankings by themselves, but they tell you whether your changes are paying off.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-c102f37a136a8bd0be451f8b3a177961\"><strong>6.1 Use Search Console as your base<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Search Console Performance report<\/strong>\n<ul class=\"wp-block-list\">\n<li>See impressions, clicks, average positions, and CTR for all queries. [<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\" target=\"_blank\" rel=\"noreferrer noopener\">developers.google<\/a>]<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>You can quickly find:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pages with high impressions but low CTR \u2192 improve titles\/descriptions.<\/li>\n\n\n\n<li>Queries where you sit around positions 8-20 \u2192 good candidates for content refreshes or better internal links. [<a href=\"https:\/\/www.searchenginejournal.com\/crawling-indexability-improve-presence-google-5-steps\/167266\/\" target=\"_blank\" rel=\"noreferrer noopener\">searchenginejournal<\/a>]<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-eddfdbd6688095b3a3c3e71415bec951\"><strong>6.2 Layer on simple rank checkers<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.seofreegenius.com\/keyword-position-checker\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEOFreeGenius Keyword Position Checker<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Use it to track a <strong>short list of important keywords<\/strong> per page so you can see movement without drowning in data.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.google.com\/alerts\" target=\"_blank\" rel=\"noreferrer noopener\">Google Alerts<\/a><\/strong>\n<ul class=\"wp-block-list\">\n<li>Keep an eye on brand mentions and niche topics, which often turn into link or content ideas.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p>This rank\u2011tracking fits nicely with your broader processes in <strong>\u201c<a href=\"https:\/\/www.seofreegenius.com\/blog\/real-world-seo-fixes-5-changes-moved-pages-page-2-page-1\/\" target=\"_blank\" rel=\"noreferrer noopener\">Real\u2011World SEO Fixes: 5 Changes That Moved Our Pages from Page 2 to Page 1<\/a>\u201d<\/strong> and <strong>\u201c<a href=\"https:\/\/www.seofreegenius.com\/blog\/grow-free-seo-tools-site-10k-clicks-search-console\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to Turn a Free SEO Tools Site from 0 to 10K Clicks Using Only Search Console Data<\/a>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-f37811ea7546c3f0b1cfd1a71e19e8ae\"><strong>7. AI\u2011Assisted Content: Use It, but Keep the Human in Charge<\/strong><\/h2>\n\n\n\n<p>In 2026, ignoring AI completely is as risky as over\u2011using it. Most serious content workflows use AI somewhere &#8211; but not as a one\u2011click article generator. [<a href=\"https:\/\/credible-content.com\/blog\/what-is-google-ai-overviews-and-how-to-write-content-for-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">credible-content<\/a>] [<a href=\"https:\/\/trendchaska.com\/ai-powered-seo-content-writing-in-2026-new-rules-explained-trendchaska\/\" target=\"_blank\" rel=\"noreferrer noopener\">trendchaska<\/a>] [<a href=\"https:\/\/sagemg.com\/how-to-create-content-for-google-ai-overviews\/\" target=\"_blank\" rel=\"noreferrer noopener\">sagemg<\/a>] [<a href=\"https:\/\/www.semrush.com\/blog\/how-to-optimize-content-for-ai-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">semrush<\/a>]<\/p>\n\n\n\n<p>Typical safe uses:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brainstorming angles and outlines<\/li>\n\n\n\n<li>Generating variations of titles and meta descriptions<\/li>\n\n\n\n<li>Drafting parts of FAQs or examples that you then rewrite in your own voice<\/li>\n<\/ul>\n\n\n\n<p>Popular tools:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.chatgpt.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/gemini.google.com\/app\" type=\"link\" id=\"https:\/\/gemini.google.com\/app\" target=\"_blank\" rel=\"noreferrer noopener\">Google Gemini<\/a><\/strong><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/surferseo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Surfer SEO<\/a> \/ <a href=\"https:\/\/www.clearscope.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Clearscope<\/a> (trials)<\/strong> &#8211; for seeing content gaps vs top results. [<a href=\"https:\/\/www.semrush.com\/blog\/how-to-optimize-content-for-ai-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">semrush<\/a>]<\/li>\n<\/ul>\n\n\n\n<p>Your own <strong><a href=\"https:\/\/seofreegenius.com\/plagiarism-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Plagiarism Checker<\/a><\/strong> and <strong>Meta Tag tools<\/strong> are perfect companions here: use AI for ideas, then clean up tone and ensure originality and good metadata.<\/p>\n\n\n\n<p>For bigger\u2011picture strategy around AI and search, see also <strong>\u201c<a href=\"https:\/\/seofreegenius.com\/blog\/the-future-of-seo-ai-voice-search-and-e-e-a-t-strategies\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Future of SEO: AI, Voice Search, and E\u2011E\u2011A\u2011T Strategies<\/a>\u201d<\/strong> and <strong>\u201c<a href=\"https:\/\/seofreegenius.com\/blog\/5-crucial-changes-in-seo-for-2026-and-how-to-adapt-now\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 Crucial Changes in SEO for 2026 and How to Adapt Now<\/a>\u201d<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/4.-SEOFreeGenius-Human-AI-Cooperation-16_9-Illustration-1024x572.png\" alt=\"SeoFreeGenius human and AI cooperation illustration showing a digital marketer working with a friendly robot on keyword research and SEO content strategy at a laptop, representing AI assisted SEO tools, humanized AI content and Google search optimization.\" class=\"wp-image-1365\" srcset=\"https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/4.-SEOFreeGenius-Human-AI-Cooperation-16_9-Illustration-1024x572.png 1024w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/4.-SEOFreeGenius-Human-AI-Cooperation-16_9-Illustration-300x167.png 300w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/4.-SEOFreeGenius-Human-AI-Cooperation-16_9-Illustration-768x429.png 768w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/4.-SEOFreeGenius-Human-AI-Cooperation-16_9-Illustration-1536x857.png 1536w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/4.-SEOFreeGenius-Human-AI-Cooperation-16_9-Illustration-2048x1143.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-5bdbdad7e2d9739042abc33efb26504a\"><strong>8. A Simple 90\u2011Day Plan Using Only Free Tools<\/strong><\/h2>\n\n\n\n<p>Tools only matter if you use them consistently. Here\u2019s a stripped\u2011down version of your existing action plan, focused on what a small site owner can realistically do.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-6bd7cd6aed6d8a0c134bfe17c4373fc5\"><strong>Weeks 1\u20132 \u2013 Set up and audit<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set up <strong><a href=\"https:\/\/search.google.com\/search-console\/about\" target=\"_blank\" rel=\"noreferrer noopener\">Google Search Console<\/a><\/strong> and submit your XML sitemap.<\/li>\n\n\n\n<li>Run an initial technical check:\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/seofreegenius.com\/page-speed-checker\" target=\"_blank\" rel=\"noreferrer noopener\">PageSpeed Insights<\/a><\/li>\n\n\n\n<li>SEOFreeGenius Website Management tools (<a href=\"https:\/\/seofreegenius.com\/xml-sitemap-generator\" target=\"_blank\" rel=\"noreferrer noopener\">sitemap<\/a>, <a href=\"https:\/\/seofreegenius.com\/robots-txt-generator\" target=\"_blank\" rel=\"noreferrer noopener\">robots.txt<\/a>, <a href=\"https:\/\/seofreegenius.com\/link-analyzer-tool\" target=\"_blank\" rel=\"noreferrer noopener\">site analyzer<\/a>). (seofreegenius.com\/website-management\/)<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Build a starter keyword list (10-20 terms) using <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\" target=\"_blank\" rel=\"noreferrer noopener\">Google Keyword Planner<\/a> + SEOFreeGenius Keyword Tools.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-64ea023383ae0d1684ce4b0ef3c8d442\"><strong>Weeks 3\u20136 \u2013 Publish and improve content<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Optimize or rewrite 3-5 key pages using the on\u2011page and readability tools.<\/li>\n\n\n\n<li>Publish 2-3 new posts around your best long\u2011tail keywords.<\/li>\n\n\n\n<li>Compress images (TinyPNG or equivalent) and check speed again.<\/li>\n<\/ul>\n\n\n\n<p>Use your own <strong>content refresh<\/strong> approach from <strong>\u201c<a href=\"https:\/\/www.seofreegenius.com\/blog\/content-refresh-playbook-update-old-articles-safely\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Content Refresh Playbook: How to Update Old Articles Safely<\/a>\u201d<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-4f42fd665e384065efb185b515d6bb48\"><strong>Weeks 7\u201312 \u2013 Build authority and refine<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use SEOFreeGenius <a href=\"https:\/\/seofreegenius.com\/backlink-checker\" target=\"_blank\" rel=\"noreferrer noopener\">Backlink Checker<\/a> + competitor tools to find 5-10 realistic link opportunities.<\/li>\n\n\n\n<li>Improve internal links: send authority from your strongest pages to important but weaker ones (topic cluster style). See <strong>\u201c<a href=\"https:\/\/www.seofreegenius.com\/blog\/topic-clusters-seo-small-sites\/\" target=\"_blank\" rel=\"noreferrer noopener\">Building Topic Clusters Around Your SEO Content<\/a>\u201d<\/strong>.<\/li>\n\n\n\n<li>Keep an eye on Search Console for:\n<ul class=\"wp-block-list\">\n<li>New queries<\/li>\n\n\n\n<li>Pages stuck as \u201cCrawled &#8211; currently not indexed\u201d (then improve content\/links and request indexing). [<a href=\"https:\/\/seotesting.com\/google-search-console\/crawled-not-currently-indexed\/\" target=\"_blank\" rel=\"noreferrer noopener\">seotesting<\/a>] [<a href=\"https:\/\/www.onely.com\/blog\/how-to-fix-crawled-currently-not-indexed-in-google-search-console\/\" target=\"_blank\" rel=\"noreferrer noopener\">onely<\/a>] [<a href=\"https:\/\/yoast.com\/crawled-currently-not-indexed-google-search-console\/\" target=\"_blank\" rel=\"noreferrer noopener\">yoast<\/a>] [<a href=\"https:\/\/www.motava.com\/blog\/fixes-discovered-currently-not-indexed-urls\/\" target=\"_blank\" rel=\"noreferrer noopener\">motava<\/a>]<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"1024\" src=\"https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/5.-SEO-Action-Plan-Vertical-Checklist-Illustration-825x1024.png\" alt=\"SeoFreeGenius SEO action plan vertical illustration showing a laptop with a checklist on a clipboard, search result windows, magnifying glass, gears and graphs, representing free SEO tools checklist, website optimization and SEO strategy planning.\" class=\"wp-image-1366\" style=\"aspect-ratio:0.8056574884349008;width:489px;height:auto\" srcset=\"https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/5.-SEO-Action-Plan-Vertical-Checklist-Illustration-825x1024.png 825w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/5.-SEO-Action-Plan-Vertical-Checklist-Illustration-242x300.png 242w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/5.-SEO-Action-Plan-Vertical-Checklist-Illustration-768x953.png 768w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/5.-SEO-Action-Plan-Vertical-Checklist-Illustration-1237x1536.png 1237w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/5.-SEO-Action-Plan-Vertical-Checklist-Illustration-1650x2048.png 1650w, https:\/\/seofreegenius.com\/blog\/wp-content\/uploads\/2026\/04\/5.-SEO-Action-Plan-Vertical-Checklist-Illustration.png 1856w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-ast-global-color-0-color has-text-color has-link-color wp-elements-948b5bdefea70f395220b0786a3c607a\"><strong>Conclusion: Free Tools Are Enough\u2014If You Use Them Like a Pro<\/strong><\/h2>\n\n\n\n<p>You don\u2019t need a huge budget to do serious SEO in 2026. You need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A focused stack of free tools<\/li>\n\n\n\n<li>A simple, repeatable workflow<\/li>\n\n\n\n<li>The discipline to keep improving content and fixing issues over time<\/li>\n<\/ul>\n\n\n\n<p>Google\u2019s own documentation and most 2026 SEO studies all point in the same direction: <strong>helpful content, good technical foundations, and clear signals of experience and trust<\/strong> win more than tool price tags. [<a href=\"https:\/\/heyprospekt.com\/insights\/seo-trends-in-2026-ai-human-centric-eeat\/\" target=\"_blank\" rel=\"noreferrer noopener\">heyprospekt<\/a>] [<a href=\"https:\/\/developers.google.com\/search\/blog\/2025\/05\/succeeding-in-ai-search\" target=\"_blank\" rel=\"noreferrer noopener\">developers.google<\/a>] [<a href=\"https:\/\/searchengineland.com\/ai-search-visibility-guide-446740\" target=\"_blank\" rel=\"noreferrer noopener\">searchengineland<\/a>] [<a href=\"https:\/\/www.semrush.com\/blog\/how-to-optimize-content-for-ai-search-engines\/\" target=\"_blank\" rel=\"noreferrer noopener\">semrush<\/a>]<\/p>\n\n\n\n<p>If you do nothing else after reading this, do this:<\/p>\n\n\n\n<ol start=\"1\" class=\"wp-block-list\">\n<li>Set up or re\u2011check Google Search Console.<\/li>\n\n\n\n<li>Run a quick audit with your seofreegenius toolkits.<\/li>\n\n\n\n<li>Pick one underperforming page and improve it using the tools in this checklist.<\/li>\n<\/ol>\n\n\n\n<p>Then repeat. 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